Crafting our church’s new look
Our brand is more than our logo
Our Creative Team is excited to share the new visual identity of First Presbyterian Church of Orlando, as a continuation of our church vision process which began in 2017. As we’ve affirmed our church’s mission, core values and strategic priorities, we’ve been excited to see language and ideas emerge which have been shaping our culture for over 140 years.
BE LOVED / LOVE THE CITY
KNOW TRUTH / LIVE TRUTH
Our mission is compelling and illustrates both who we are, and who we want to become. Our goal was to create a visual identity to match. You can expect to see all the elements of this identity change in the coming months, as we begin to inhabit our values in our church and our city.
Special thanks goes to our Creative Team, our Brand Redesign Committee, the focus groups and individuals who shared their feedback, and especially to brand mark designer, Lindsay Weigley.